Clusters of age based stereotypes reflect the ageist attitudes, (some
positive) such as the notion that older aged adults are less competent
the younger adults or on the other hand, wiser. Studies also suggest
the belief that as we age, we are less independent and strong. We are
also seen as less attractive. Hence we often see commercials promising
that the item for sale will help reduce wrinkles. “ Consider the number of
terms that are used for older adults that reflect unattractiveness, such as
crone, goat, hag, witch, withered, and wrinkled (Palmore, 1990)
For those of you who are interested in ageism the items are
on Table 9.3, p. 376, in the book listed below. There are five factors
considered characteristics of aging
Intolerance | Health/Physical Appearance | Personality | Dejected | Activity/Sociability |
Get upset easily | Have health problems | Are set in their ways | Poor | Unproductive |
Talk to themselves | Never fully recover from illness | Meddlesome | Hopeless | Not optimistic |
Grouchy | Walk slowly | Old-fashioned | Unhappy | Physically inactive |
Intolerant/impatient | Wrinkled | Think about the good old days | Lonely | Active outside home |
Rigid | Talks slowly | Gives good advice | Insecure | Has lots of friends |
Critical | Hard of hearing | Interesting to meet Good companion Likeable Interesting Experienced | Complains a lot | Has hobbies |
Descrimination, Thomson, Wadsworth, For more go to
www.wadsworth.com
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